{
  "$description": "Every Lansy brand asset an agent may use. Paths are relative to the site root. Pick a file by purpose and background; never recolour, redraw, crop, stretch or add effects to a logo or icon. Use SVG in code and layouts; use PNG as a reference image for image models (they do not read SVG).",
  "$version": "2026-10-15",
  "logo": [
    {
      "id": "logo-ink",
      "what": "Full logo: the mark (squircle with an open palm) and the word 'lansy' in lowercase.",
      "files": {
        "svg": "assets/logo/lansy-logo-ink.svg",
        "png": "assets/logo/lansy-logo-ink.png"
      },
      "pngSize": [
        2048,
        645
      ],
      "color": "#201F1D",
      "useOn": [
        "#FFFFFF",
        "#FCF9F3",
        "#F2EFE9",
        "#9CDE45",
        "surface gradients"
      ],
      "minHeightPx": 27.2,
      "minHeightNote": "Box height. At 27.2px the mark inside is 24px, the minimum."
    },
    {
      "id": "logo-white",
      "what": "Full logo in white.",
      "files": {
        "svg": "assets/logo/lansy-logo-white.svg",
        "png": "assets/logo/lansy-logo-white.png"
      },
      "pngSize": [
        2048,
        645
      ],
      "color": "#FFFFFF",
      "useOn": [
        "#33694F",
        "#201F1D",
        "#2A2926",
        "dark photos"
      ],
      "minHeightPx": 27.2,
      "minHeightNote": "Box height. At 27.2px the mark inside is 24px, the minimum."
    },
    {
      "id": "mark-ink",
      "what": "The mark alone. Use where the full logo does not fit, or when the brand is already named nearby.",
      "files": {
        "svg": "assets/logo/lansy-mark-ink.svg",
        "png": "assets/logo/lansy-mark-ink.png"
      },
      "pngSize": [
        1024,
        1024
      ],
      "color": "#201F1D",
      "useOn": [
        "#FFFFFF",
        "#FCF9F3",
        "#F2EFE9",
        "#9CDE45",
        "surface gradients"
      ],
      "minHeightPx": 24
    },
    {
      "id": "mark-white",
      "what": "The mark alone, white.",
      "files": {
        "svg": "assets/logo/lansy-mark-white.svg",
        "png": "assets/logo/lansy-mark-white.png"
      },
      "pngSize": [
        1024,
        1024
      ],
      "color": "#FFFFFF",
      "useOn": [
        "#33694F",
        "#201F1D",
        "#2A2926",
        "dark photos"
      ],
      "minHeightPx": 24
    }
  ],
  "icon": [
    {
      "id": "icon-flat",
      "what": "App icon, flat: an ink squircle with the palm knocked out in white. For favicons, interface icons, avatars.",
      "files": {
        "svg": "assets/icon/lansy-icon-ink.svg",
        "png": "assets/icon/lansy-icon-ink.png"
      },
      "pngSize": [
        1024,
        1024
      ],
      "useOn": [
        "any light background"
      ]
    },
    {
      "id": "icon-3d",
      "what": "App icon, 3D render: a squircle in lime frosted glass (#9CDE45) with a porcelain palm, on transparency. For promo, posts, close-ups.",
      "files": {
        "webp": "assets/icon/lansy-icon-3d.webp",
        "png": "assets/icon/lansy-icon-3d.png"
      },
      "pngSize": [
        1024,
        1024
      ],
      "useOn": [
        "#FFFFFF",
        "#FCF9F3",
        "#F2EFE9",
        "#9CDE45",
        "#33694F",
        "surface gradients"
      ]
    }
  ],
  "shape": [
    {
      "id": "squircle",
      "what": "The squircle outline (continuous corners, not a rounded rectangle). For shapes that echo the mark.",
      "files": {
        "svg": "assets/icon/squircle-ref.svg"
      }
    }
  ],
  "font": [
    {
      "family": "Struve",
      "weight": 400,
      "style": "normal",
      "file": "fonts/Struve-Regular.woff2"
    },
    {
      "family": "Struve",
      "weight": 500,
      "style": "normal",
      "file": "fonts/Struve-Medium.woff2"
    },
    {
      "family": "Struve",
      "weight": 600,
      "style": "normal",
      "file": "fonts/Struve-Semibold.woff2"
    },
    {
      "family": "Supermarker",
      "weight": 400,
      "style": "italic",
      "file": "fonts/Supermarker-Italic.woff2"
    },
    {
      "family": "Supermarker",
      "weight": 500,
      "style": "italic",
      "file": "fonts/Supermarker-MediumItalic.woff2"
    },
    {
      "family": "Supermarker",
      "weight": 700,
      "style": "italic",
      "file": "fonts/Supermarker-BoldItalic.woff2"
    },
    {
      "family": "JetBrains Mono",
      "weight": 500,
      "source": "https://fonts.google.com/specimen/JetBrains+Mono"
    },
    {
      "family": "IBM Plex Sans Arabic",
      "weight": [
        400,
        500,
        600
      ],
      "source": "https://fonts.google.com/specimen/IBM+Plex+Sans+Arabic"
    }
  ],
  "line": [
    {
      "id": "scribble-a",
      "what": "Blob shape A (the landing's first scribble). A path: draw it with the pen in tokens.json → pen.",
      "files": {
        "svg": "assets/line/scribble-a.svg"
      }
    },
    {
      "id": "scribble-b",
      "what": "Blob shape B (the landing's second scribble). A path for the pen.",
      "files": {
        "svg": "assets/line/scribble-b.svg"
      }
    },
    {
      "id": "blob-1876",
      "what": "Blob shape 1876, kept from the generator. A path for the pen.",
      "files": {
        "svg": "assets/line/blob-1876.svg"
      }
    },
    {
      "id": "underline",
      "what": "The marker's line: stretched under a marker phrase and drawn with the pen.",
      "files": {
        "svg": "assets/line/underline.svg"
      }
    }
  ],
  "examples": [
    {
      "id": "blob-fill-colour",
      "file": "assets/examples/blob-fill-colour.webp",
      "page": "blob.html"
    },
    {
      "id": "blob-shape-a",
      "file": "assets/examples/blob-shape-a.webp",
      "page": "blob.html"
    },
    {
      "id": "blob-shape-b",
      "file": "assets/examples/blob-shape-b.webp",
      "page": "blob.html"
    },
    {
      "id": "blob-shape-kept",
      "file": "assets/examples/blob-shape-kept.webp",
      "page": "blob.html"
    },
    {
      "id": "blob-small",
      "file": "assets/examples/blob-small.webp",
      "page": "blob.html"
    },
    {
      "id": "marker-build",
      "file": "assets/examples/marker-build.webp",
      "page": "marker.html"
    },
    {
      "id": "marker-dont-colour",
      "file": "assets/examples/marker-dont-colour.webp",
      "page": "marker.html"
    },
    {
      "id": "marker-dont-dark",
      "file": "assets/examples/marker-dont-dark.webp",
      "page": "marker.html"
    },
    {
      "id": "marker-dont-thick",
      "file": "assets/examples/marker-dont-thick.webp",
      "page": "marker.html"
    },
    {
      "id": "marker-dont-two",
      "file": "assets/examples/marker-dont-two.webp",
      "page": "marker.html"
    },
    {
      "id": "marker-dont-whole",
      "file": "assets/examples/marker-dont-whole.webp",
      "page": "marker.html"
    },
    {
      "id": "marker-factoid-floor",
      "file": "assets/examples/marker-factoid-floor.webp",
      "page": "marker.html"
    },
    {
      "id": "marker-on-dark",
      "file": "assets/examples/marker-on-dark.webp",
      "page": "marker.html"
    },
    {
      "id": "marker-on-floor",
      "file": "assets/examples/marker-on-floor.webp",
      "page": "marker.html"
    },
    {
      "id": "marker-on-lime",
      "file": "assets/examples/marker-on-lime.webp",
      "page": "marker.html"
    },
    {
      "id": "marker-on-white",
      "file": "assets/examples/marker-on-white.webp",
      "page": "marker.html"
    },
    {
      "id": "marker-pen",
      "file": "assets/examples/marker-pen.webp",
      "page": "marker.html"
    },
    {
      "id": "marker-quote",
      "file": "assets/examples/marker-quote.webp",
      "page": "marker.html"
    },
    {
      "id": "marker-dont-number",
      "file": "assets/examples/marker-dont-number.webp",
      "page": "marker.html"
    },
    {
      "id": "marker-dont-small",
      "file": "assets/examples/marker-dont-small.webp",
      "page": "marker.html"
    },
    {
      "id": "dots-voice",
      "file": "assets/examples/dots-voice.webp",
      "page": "dots.html"
    },
    {
      "id": "dots-ring",
      "file": "assets/examples/dots-ring.webp",
      "page": "dots.html"
    },
    {
      "id": "dots-gulf",
      "file": "assets/examples/dots-gulf.webp",
      "page": "dots.html"
    },
    {
      "id": "3d-materials",
      "file": "assets/examples/3d-materials.webp",
      "page": "3d.html"
    },
    {
      "id": "3d-icons",
      "file": "assets/examples/3d-icons.webp",
      "page": "3d.html"
    },
    {
      "id": "3d-coin-ring",
      "file": "assets/examples/3d-coin-ring.webp",
      "page": "3d.html"
    },
    {
      "id": "3d-lansy-icon",
      "file": "assets/examples/3d-lansy-icon.webp",
      "page": "3d.html"
    },
    {
      "id": "blob-out-colour",
      "file": "assets/examples/blob-out-colour.webp",
      "page": "blob.html"
    },
    {
      "id": "blob-out-photo",
      "file": "assets/examples/blob-out-photo.webp",
      "page": "blob.html"
    },
    {
      "id": "blob-out-lime",
      "file": "assets/examples/blob-out-lime.webp",
      "page": "blob.html"
    }
  ],
  "photo": [
    {
      "id": "omar-cut",
      "what": "Cut-out of one person (lab sample, 520×671: too small for production).",
      "file": "assets/photo/omar-cut.webp"
    },
    {
      "id": "pair-cut",
      "what": "Cut-out of two people talking (generated, lab sample).",
      "file": "assets/photo/pair-cut.webp"
    },
    {
      "id": "cafe-bg",
      "what": "A café, for inside a blob (lab sample).",
      "file": "assets/photo/cafe-bg.webp"
    },
    {
      "id": "store-bg",
      "what": "A store, for inside a blob (generated, lab sample).",
      "file": "assets/photo/store-bg.webp"
    },
    {
      "id": "barista-cut",
      "what": "Cut-out of a barista (generated, keyed off green, 727×1200), head and shoulders. For the blob technique.",
      "file": "assets/photo/barista-cut.webp"
    }
  ],
  "3d": [
    {
      "id": "3d-icon-cafes",
      "what": "Industry icon in brushed aluminium. Cafés: a to-go cup. Hugeicons line icon as round tubes, on transparency, facing left.",
      "files": {
        "webp": "assets/3d/icon-cafes.webp"
      },
      "useOn": [
        "#FFFFFF",
        "#F2EFE9",
        "#9CDE45",
        "#33694F",
        "surface gradients"
      ],
      "note": "One 3D object per layout; the full set only in a strip."
    },
    {
      "id": "3d-icon-retail",
      "what": "Industry icon in brushed aluminium. Retail: a shopping bag. Hugeicons line icon as round tubes, on transparency, facing left.",
      "files": {
        "webp": "assets/3d/icon-retail.webp"
      },
      "useOn": [
        "#FFFFFF",
        "#F2EFE9",
        "#9CDE45",
        "#33694F",
        "surface gradients"
      ],
      "note": "One 3D object per layout; the full set only in a strip."
    },
    {
      "id": "3d-icon-clinics",
      "what": "Industry icon in brushed aluminium. Clinics: a first-aid kit. Hugeicons line icon as round tubes, on transparency, facing left.",
      "files": {
        "webp": "assets/3d/icon-clinics.webp"
      },
      "useOn": [
        "#FFFFFF",
        "#F2EFE9",
        "#9CDE45",
        "#33694F",
        "surface gradients"
      ],
      "note": "One 3D object per layout; the full set only in a strip."
    },
    {
      "id": "3d-icon-schools",
      "what": "Industry icon in brushed aluminium. Schools: a mortarboard. Hugeicons line icon as round tubes, on transparency, facing left.",
      "files": {
        "webp": "assets/3d/icon-schools.webp"
      },
      "useOn": [
        "#FFFFFF",
        "#F2EFE9",
        "#9CDE45",
        "#33694F",
        "surface gradients"
      ],
      "note": "One 3D object per layout; the full set only in a strip."
    },
    {
      "id": "3d-icon-hotels",
      "what": "Industry icon in brushed aluminium. Hotels: a double bed. Hugeicons line icon as round tubes, on transparency, facing left.",
      "files": {
        "webp": "assets/3d/icon-hotels.webp"
      },
      "useOn": [
        "#FFFFFF",
        "#F2EFE9",
        "#9CDE45",
        "#33694F",
        "surface gradients"
      ],
      "note": "One 3D object per layout; the full set only in a strip."
    },
    {
      "id": "3d-icon-callcenters",
      "what": "Industry icon in brushed aluminium. Call centres: a headset. Hugeicons line icon as round tubes, on transparency, facing left.",
      "files": {
        "webp": "assets/3d/icon-callcenters.webp"
      },
      "useOn": [
        "#FFFFFF",
        "#F2EFE9",
        "#9CDE45",
        "#33694F",
        "surface gradients"
      ],
      "note": "One 3D object per layout; the full set only in a strip."
    },
    {
      "id": "3d-material-alu",
      "what": "Material swatch on the preview ball. Brushed aluminium: industry icons and coins.",
      "files": {
        "webp": "assets/3d/material-alu.webp"
      }
    },
    {
      "id": "3d-material-glass",
      "what": "Material swatch on the preview ball. Lime frosted glass, 80% transmission: the Lansy squircle.",
      "files": {
        "webp": "assets/3d/material-glass.webp"
      }
    },
    {
      "id": "3d-material-porcelain",
      "what": "Material swatch on the preview ball. Porcelain: the palm on the squircle.",
      "files": {
        "webp": "assets/3d/material-porcelain.webp"
      }
    },
    {
      "id": "3d-material-ceramic",
      "what": "Material swatch on the preview ball. Unglazed ceramic: to try.",
      "files": {
        "webp": "assets/3d/material-ceramic.webp"
      }
    },
    {
      "id": "3d-coin-ring",
      "what": "Ten aluminium coins with the industry icons in relief, in a ring, on transparency.",
      "files": {
        "webp": "assets/3d/coin-ring.webp"
      },
      "useOn": [
        "#9CDE45",
        "#33694F"
      ]
    },
    {
      "id": "3d-icon-spin",
      "what": "The coffee icon making the Lansy turn: 5 s loop, 30 fps, alpha. WebM for Chrome/Firefox, MOV (HEVC) for Safari.",
      "files": {
        "webm": "https://pub-f554743e343b4157afc5fa154f4ba787.r2.dev/brand/v1/icon-spin.webm",
        "mov": "https://pub-f554743e343b4157afc5fa154f4ba787.r2.dev/brand/v1/icon-spin.mov",
        "poster": "https://pub-f554743e343b4157afc5fa154f4ba787.r2.dev/brand/v1/icon-spin-poster.webp"
      }
    },
    {
      "id": "3d-ring-swirl",
      "what": "The coin ring swirl: each coin makes the Lansy turn, one after another; 6 s seamless loop, 30 fps, alpha. WebM for Chrome/Firefox, MOV (HEVC) for Safari.",
      "files": {
        "webm": "https://pub-f554743e343b4157afc5fa154f4ba787.r2.dev/brand/v1/ring-swirl.webm",
        "mov": "https://pub-f554743e343b4157afc5fa154f4ba787.r2.dev/brand/v1/ring-swirl.mov",
        "poster": "https://pub-f554743e343b4157afc5fa154f4ba787.r2.dev/brand/v1/ring-swirl-poster.webp"
      },
      "useOn": [
        "#9CDE45",
        "#33694F"
      ]
    }
  ]
}